Glossary of Words and Acronyms Used in Blog Posts

CMS: Content Management System. A computer application that organizes, publishes, edits, etc. a website from a central interface. Often used for blogs, and shopping sites; the CMS that this website uses is WordPress.

CTA: Call to Action. A didactic or command designed for immediate response, such as “Call today.”

CTR: Click Through Rate.  A measurement of success used in online advertising in which link clicks are divided by the number of impressions made.

Dolly: A platform on wheels used to smoothly move objects during filming.

Growth Hacking: A marketing technique which uses creativity, analytics, and social metrics to gain exposure.

Lav: in the context of this blog, a lavalier microphone. These microphones are worn pinned or clipped to the clothing for close proximity to a sound source.

PNG: Portable Network Graphic. The most-used graphic file format on the internet that supports lossless data compression.

PPC: An advertising model in which advertisers pay the publisher/ website owner when the ad is clicked.

One response to “Glossary of Words and Acronyms Used in Blog Posts”

  1. […] When you post to Facebook, the resulting thumbnail will link to your blog page (which is linked to YouTube). To make sure that viewers can easily subscribe to your YouTube page, include a call to action (CTA) […]