CMS: Content Management System. A computer application that organizes, publishes, edits, etc. a website from a central interface. Often used for blogs, and shopping sites; the CMS that this website uses is WordPress.
CTA: Call to Action. A didactic or command designed for immediate response, such as “Call today.”
CTR: Click Through Rate. A measurement of success used in online advertising in which link clicks are divided by the number of impressions made.
Dolly: A platform on wheels used to smoothly move objects during filming.
Growth Hacking: A marketing technique which uses creativity, analytics, and social metrics to gain exposure.
Lav: in the context of this blog, a lavalier microphone. These microphones are worn pinned or clipped to the clothing for close proximity to a sound source.
PNG: Portable Network Graphic. The most-used graphic file format on the internet that supports lossless data compression.
PPC: An advertising model in which advertisers pay the publisher/ website owner when the ad is clicked.